Skin DeLuxe

Graphic Design
Project Overview
This project was in the beginning stages of designing an emotional and memorable logo that could be recognized across the globe. After some iteration, I found that most people were more familiar with negative space and typography than they were with positive space and shapes. This became a key component in our final logo."
Design Thinking
"The logo design is simple, and its purpose is to elevate the brand and make it more luxurious. This design removes clutter from the page and creates a clean canvas for the logo. This will give the company a more luxurious look compared with other industry companies. We want to create something that will be recognizable in logos but also help us stand out from the crowd."
Tips
Brand Design
Apr 2019
FA brand is an idea. An idea that has been bought into and communicated clearly to a customer. A luxury brand should communicate a company's point of view, how the world works or should work in their eyes and how they can contribute to make it better. The brand of the company needs to be simple, honest and clear. If you promise something, deliver on it. This will create a stronger and happier relationship with your customers than ever before.

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